CREATIVITY LEADS HERE

Sina Marleen Petersen

Sina Marleen Petersen

Hi 👋🏼 I am your Host

Founder of beknown.studio
Design Researcher
Leadership Development Facilitator
Service Design & Social Innovation
Embodiment Educator

M.Sc. Design Innovation
B.A. Digital Communication Design
A.P. Design & Business
Branding & Marketing Mgmt
Authentic Relating Practitioner

Sina Marleen Petersen

Practitioner of Design Research and Visual Expression, Strategic Design, Innovation and Strategic Foresight, Entrepreneurship, Transcendental Meditation, Community Organising, Social Dance, Leadership Development, Authentic Relating, Embodied Reflection

Service Designer, Development Facilitator,
Leadership & Authentic Relating Enthusiast

From a young age I have been fascinated by Design - the craft but more so the discipline and process, the approach to making, changing and building.

With this curiosity in my heart and curious about the world, different cultures and how people relate and collaborate, I have come to explore the role of leadership in bringing about meaningful change. Having learned that beneficial change that lasts is held by the people involved and requires their care, I am here to nurture more of this quality in the way we work.

As we find ourselves in an increasingly fast-changing world, I observe disbalanced social dynamics and unprecedented demands on how to communicate and connect with others. In this context I offer design-led and innovation-oriented programs that facilitate your exploration and progress in a human-centred way.

Because as some are busy keeping the machine running I care about nurturing our human-ness, and maybe contribute to more creativity for thriving futures along the way.

We are here to learn and grow together
and to continually co-create and collaborate, weaving connections of support, encouragement and care in community

Guiding Values

Be it in life, leadership or business — we all have a deep need to be known and so much to share with people around us.

Intentionality

Embracing the things that will add to the mission of significance.

Integrity

The state of being whole and undivided with the quality of being honest and morally cohesive.

Authenticity

Living according to desires, motives, ideals or beliefs that are one’s most true expression.

Creativity

Recognition of possibilities and alternatives to progress in service of improving.

Care & Kindness

Being considerate, generous and articulate, with concern for suffering of others.

Sina’s Background

  • Human-centred Design

    Acknowledging the human experience at the centre of change processes to aim for responsible impact.

  • Co-Creation

    Bringing expertise from Scandinavian Participatory Design favouring learning in action.

  • Entrepreneurial Mgmt

    Providing in-depth understanding of opportunity recognition and encouraging an entrepreneurial attitude.

  • Authentic Relating

    Weaving a relational practice into the process for profoundly enriching, enlivening, and nourishing learning experiences.

  • Embodied Leadership

    Taking somatic approaches to enrich presence, inform communication and enable meaningful decision-making.