Paradigm Shifts
Made Meaningful

Sina Marleen Petersen | Service Design

I help organisations transform services, business models and customer experiences to lead with meaningful impact.

Lets Work Together

My offering to transform your business complexity into clarity for innovation and customer value.

IN PRACTICE

Vision Narrative

  • Creating meaningful customer and user experiences requires a rich foundation and organisation wide commitment.

    Developing a cohesive Vision Narrative provides a clear departure point to purposefully develop products and services while offering flexibility to adapt to change.

  • Storytelling, Public Narrative

    Golden Circle, Starting with “Who”

    Future Scenarios

  • coming soon

Value Proposition

  • Making a clear and confident Value Proposition provides a strong frame for strategic decision-making.

    Drawing on qualitative customer and user research this approach outlines their current experience, desires and struggles in order to match your business capabilities.

    With this approach we can ensure Product-fit for Purpose, adapt product and service design to shifting cultures, and elevate the value proposition based on emerging technologies and organisational capabilities.

  • Qualitative / Design Research

    Jobs-to-be-Done Framework

    Mental Models

    Business Model Innovation

  • coming soon

Journey Mapping

  • See the Bigger Picture

    Mapping is a central tool in designing for complex systems. User and Customer Journey maps provide a holistic perspective on the experience people have when using a product or interacting with your service.

    The tool allows us to capture all processes and visualise the connection of every business touchpoint in order to orchestrate interactions effectively and meaningfully.

  • Design Research, Persona

    Journey Mapping

    Interaction Design

  • coming soon

Design Strategy

  • Design Strategy offers an integrative approach to decision-making integrating business, people, technology and the wider systemic landscape.

    In devising a Design Strategy we consider business goals, user needs and potentially limiting requirements to support commercial objectives while creating value for customers.

  • Design Thinking

    Customer Journey

    User Need Statements & Stories

    Business Model Innovation

  • coming soon

Service Blueprint

  • The Service Blueprint is a tool to capture the structural setup of an intended customer journey.

    It can serve as a foundational piece for effective business innovation outlining the internal and external process and activities. Once visualised we can map desired customer experiences and identify touchpoints for value creation and service delivery.

    Service Blueprints can be applied to both harness entirely new business opportunities as well as improving and adapting existing organisational systems.

  • Customer Journey

    Systems Thinking

    Interaction Design

  • coming soon

ABOUT SINA

ACTIVATING BUSINESS TRANSITIONS BY DESIGN & TRANSFORMATION THROUGH RELATIONSHIPS.

I am a service designer and work at the intersection of digitally enabled product-service systems, innovation and sustainable development practices.

With an interdisciplinary approach to business innovation I help organisations unlock clear pathways for strategic impact and lasting transformation.

I believe that design, in essence, is about embracing the future and facilitating decisions. I am here to help leaders navigate complex infrastructure changes with systemic awareness and informed creativity.

DESIGN FOR BUSINESS INNOVATION

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DESIGN FOR BUSINESS INNOVATION •

Lets work together.

Service Design & Innovation Strategy

Sina Marleen Petersen
Hamburg, Germany

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