Sina Marleen Petersen | Service Design

Paradigm Shifts Made Meaningful

I help organisations transform services, business models and customer experiences to lead with meaningful impact.

Lets Work Together

My offering to transform your business complexity into clarity for innovation and customer value.

IN PRACTICE

Vision Narrative

  • Creating meaningful customer and user experiences requires a rich foundation and organisation wide commitment.

    Developing a cohesive Vision Narrative provides a clear departure point to purposefully develop products and service while offering flexibility to adapt to change.

  • Storytelling, The Story of Now

    Golden Circle, Starting with “Who”

    Future Scenarios

Value Proposition

  • Making a clear Value Proposition with confidence provides a strong frame for strategic decision-making.

    Drawing on qualitative customer and user research this approach outlines their current experience, desires and struggles in order to match your business capabilities.

    With this approach we can ensure Product-fit for Purpose, adapt product and service design to shifting cultures, and elevate the value proposition based on emerging technologies and organisational capabilities.

  • Qualitative / Design Research

    Jobs-to-be-Done Framework

    Business Model Innovation

Journey Mapping

  • See the Bigger Picture

    Mapping is a central tool in designing for complex systems. User and Customer Journey maps provide a strategic perspective on the experience people have when using a product or interacting with your service.

    The tool allows us to capture the all processes and visualise the connection of every business touchpoint in order to orchestrate interactions effectively and meaningfully.

  • Design Research

    Journey Mapping

Design Strategy

  • Design Strategy offers an integrative approach to decision-making integrating business, people and the wider systemic landscape.

    Devising a Design Strategy we consider business goals, used needs and potentially limiting requirements to support commercial objectives while creating value for customers.

  • Design Thinking

    Design Research

    Business Model Innovation

Service Blueprint

  • The Service Blueprint is a tool to capture the structural setup of an intended customer journey.

    It can serve as a foundational piece for effective business innovation outlining the internal and external process and activities. Once visualised we can then map desired customer experiences and identify touchpoints for service delivery and value creation.

    Service Blueprints can be applies to both harness entirely new business opportunities as well as improving and adapting existing organisational systems.

  • Customer Journey

    Systems Thinking

    Interaction Design

ABOUT SINA

Activating Business Transitions by Design & Transformation through Relationships.

I am a service designer and work at the intersection of digitally enabled service systems, design innovation and sustainable development practices.

With an interdisciplinary approach to business innovation I help organisations unlock pathways for strategic impact and lasting transformation.

I believe that design, in essence, is about facilitating decisions and I help organisations navigate complex infrastructure changes with clarity and informed creativity.

DESIGN FOR BUSINESS INNOVATION

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DESIGN FOR BUSINESS INNOVATION •

Lets work together.

Service Design & Innovation Strategy

Sina Marleen Petersen
Hamburg, Germany